Tuesday, December 21, 2010

What's in a Name?

Shakespeare said, "What's in a name? That which we call a rose, by any other name would smell as sweet."
For over 52 years our company has been called "Viviane Woodard"  It was named after our  founder Gordon Woodard's wife Viviane. This name has been a good solid name for this company for all these years.  It is synomous with great skin care and Hollywood glamour. As we look forward to our re launch we have decided to make a name change.  As of 2.1.2011 we will be known as "VIVIANE".  We love the simplicity of this name and feel that it really sets the tone for the future of our company.  Our skin care is clean and simple so why shouldn't our name be? 

What about Woodard? Our brand new men's line will be called "Woodard"  Which will blend the two names together but in a more powerful way.  With VIVIANE  being our women's line and Woodard being our men's line it is the perfect marriage of the two names.

Although our name is changing with the re launch our products are not.  We are not changing any of our formulas merely the packaging they come in.  We will have a brand new look that is clean and user friendly. Our new logo symbolizes the waves of  the ocean reminding us that water is the key to our success.  All of these were designed to highlight our new name "VIVIANE" 

You have heard us count down to the "New Face of VIVIANE".  What will that face look like?  It will be one of amazing people working to build businesses and grow this company.  Are you that person?  There has never been a better time to reinvent yourself.  You would be on the ground floor of something that is guaranteed to enhance your life.  Sharing our products with your friends and family is a great way to start building name recognition. 

Will you be the new face of "VIVIANE"?  Check out our website to learn how: http://www.vivianewoodard.com/

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